Branding and Integrated
Marketing Communications

IDB Employer Brand - Talent Acquisition

Oversaw the IDB’s Employer Brand between 2021-2023 to position the organization as a great place to work, whose duties include project management, media monitoring, multimedia and broadcast production, social media marketing, and market research.
Shot, edited, and produced over 20 videos for Talent Acquisition campaigns quarterly, resulting in optimizing digital media presence and increasing the number of applications from Europe, Asia, and the Caribbean. The Instagram videos in the latest campaign successfully obtained over 90k views and 1,000 shares (per video).
Produced over 10 #InsidetheIDB live stream events and videos to increase the reach of the IDB’s messaging as an employer. The average engagement rate for these videos is 3.46%, with 8K views, and more than 100 comments per video

Develop media interview briefs, talking points, media training, and video scripts for executives, including the Office of the Presidency and HR Manager, on topics related to Diversity, Equity and Inclusion, Talent Acquisition, and Employer Brand.
Conceptualized communications campaign on the organization’s EDGE Move Certification, including preparing media briefs, press releases, and producing live stream events. The campaign secured regional media coverage about this recognition.
Coordinated over 13 employee engagement events, such as the first employee recognition event open to external audiences, resulting in improved coordination and execution of multimedia content creation, media coverage, and digital engagement.

During my master's program, I co-founded 'Hoyas Ask Experts' with another student at Georgetown's School of Continuing Studies. This initiative was a response to the need to pivot student access to and interaction with experts during the pandemic, when in-person attendance was not possible. It aimed to provide all students with opportunities to connect, learn, and be inspired by successful professionals across diverse fields. Notably, I successfully recruited Javier Meza, Chief Marketing Officer at Coca-Cola, resulting in over 115 participants engaging with this student-led initiative